Variante B supports Dr. Philipp Wagner on a very unique business trip.

Customer

Wagner Arbitration Berlin

Services

Tools

Photoshop, Illustrator, Wordpress

Link

www.myamericanguitar.com

The task

Variant B has been supporting Wagner Arbitration since the start of its business. While the company kept flourishing, founder Dr. Philipp Wagner decided to start another courageous project. He took three months off, traveling North America, working on the road, intensively documenting his journey both visually and in words. We planned and conceptualized his web appearance.

 

Our work

Being experts in lifestyle blogging, we discussed how to shape a blog working on the road, chose appropriate camera equipment, visually designed a logo, a poster and business cards shaped as plectrum. The result is a wonderful online travel diary that impressively links adventurousness, passion for hiking, family and entrepreneurship. The journey has just begun, and there are more ideas to be fulfilled for My American Guitar.